Riders for Well-Being, or R4WB for short, is the brain child of Kate Kosnoff, an equestrian herself who noticed the problems with body image within her sport. She launchedR4WB as a way to combat this negativity in and out of the show ring, and create a positive environment for riders of all ages. As someone who has (and does) struggle with body image herself, coming across this brand on Instagram was a blessing in disguise for me, and I’m so thankful that someone is making an effort to bring awareness to the environment we all compete and work in.
Since I am a huge supporter of eating disorder awareness and the importance of recognizing your personal beauty, I am especially happy to report that a portion of the sales of allR4WB merchandise goes towards NEDA, the National Eating Disorder Association, an organization that I thank for not only helping me beat my eating disorders, but who has saved the lives of many women and men that I know. As I mentioned in one of my first ever posts here on TES, body image in a sport where looking fit in your breeches and being perfectly proportional on your mount can sometimes turn to unhealthy obsessions and restrictive habits, and this brand makes huge strides in opening up a dialogue about something that is all-too-easy to turn your head from.
Cool Elements Sunshirt
I love sunshirts. They keep me cool, prevent my farmer’s tan from getting even more noticeable, and are cute and functional. When I saw that R4WB had their own version, I immediately broke into my happy-dance: I could rep a brand that I fully support while not dripping sweat in my lessons? That’s a win-win to me! The logo and sleeve detail is a striking touch on the baby pink shirt, and I particularly love how, as mentioned above, a portion of all the sales on the site go towards NEDA.
“She Believed She Could, So She Did” Shirt
This shirt brought back memories of my time in Greek life at university, which is where I first fell in love with this saying. Sentimental value aside, the design of this shirt and the message behind it are not only adorable, but also an important reminder about self-worth-after all, not every day in the saddle is perfect, and this sport is as much mental as it is physical. This shirt comes in two colors (pink and gray), and is one of my favorite items on the site!
If apparel isn’t your style (or you own too much of it like I do), check out the AP Pads that R4WellBeing offers! These are not only simple and striking on their own, but the prominent placement of their logo makes it so that they are a great conversation starter. What better way to talk about the R4WB mission statement than by answering questions about your super-cool pad in the warm up ring? These pads come in two colors and are low in stock, so act now!
And finally, the sticker section. I’m not knocking this-I love stickers and was actually known for my “sticker car” in high school. Anyway, if a subtler mention of the brand is what you prefer, try looking into the vinyl or bumper stickers offered on the site! I cannot tell you how many times I have struck up a conversation about a sticker on my laptop or car with someone, and if you want to be extra creative, you can even put vinyl stickers on your helmet!
Vinyl $3.50, Bumper $5.50
I hope you enjoyed today’s post, and make sure to check out R4WB-you won’t regret it!
See you on Monday!